If you asked your employees to share their favorite color, what would most choose? With almost certainty, we can guess the color choice is not brown, grey, or white. Further, a recent poll conducted by YouGov looked at data from 10 different countries and white and brown were ranked at the bottom across the board. Grey didn’t even make the list. However, if you walk through many offices across the country, these colors dominate the color palette.
Whether it is consciously or not, color evokes an emotional response and affects mood and productivity in all humans.
Colors evoke meaning and feeling, some are personal preferences, but much is based on actual physical and mental reactions. The predominant office colors consist of brown, grey, and white. It may be useful to think about what reactions and feelings these colors are associated with, and how to incorporate office color psychology principles into your modern office furniture design.
Brown is not a color that stands out. It is a hue that blends into the crowd, while grey is considered unresponsive and conforming. White can bring calmness, comfort, and hope, however, too much of it can evoke emptiness and isolation. There is more to choosing colors for your workspace than matching your logo. Expand your office color palette and consider color psychology and how you can use it to bring out the best in your team.
Office Color Psychology
Whether it is consciously or not, color evokes an emotional response and affects mood and productivity in all humans. Colors have been known to cause an actual physical response, like lowering your blood pressure or suppressing your appetite. It has been shown that some of these reactions are learned, but the fact that color has an effect on us all can’t be denied. Unconscious or otherwise, color can evoke emotions, inspire reactions, and change modes of thinking. It can excite or soothe your mood, raise or lower your blood pressure, and even whet your appetite! Whether it’s innate or learned, it’s undeniable that color has a vital impact on how we go about our lives.
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that up to 90% of that assessment is based on color alone.
Here are some colors to consider bring to your organization, and some of the emotions and effects associated with each.
Red is considered an energizing color and can actually increase a person’s heart rate. It improves confidence and makes your team feel powerful. Conference rooms and meeting spaces benefit from the color red. Who doesn’t want to bring energy into a finance meeting, or power into a presentation?
Blue is often described as peaceful, tranquil, and even orderly. Additionally, it is found that blue lowers blood pressure, and slows down the heart rate. The combination of calm and order makes blue one of the best colors for productivity. Blue is also associated with trust and dependability. According to office color psychology, blue is best incorporated in your office to foster a sense of trust and dependability. Blue is a strong choice in reception areas where new employees or clients are forming their first impressions.
Purple often inspires creativity. Because of its blue shades, it can also be a calming color and help lower blood pressure and heart rate. Purple is a perfect balance of the qualities of blue and red. It incorporates relaxation and stability, with the energy of red to create a feeling of wisdom and good sense. Bringing purple into modern office cubicle design provides the perfect mix of energy and stress reduction to your office space.
Out of all the colors, green is considered the most restful and relaxing color. Green represents harmony, tranquility, and peace. Choose green to improve stability and endurance and increase growth and a sense of renewal. There are many benefits to incorporating green into your office with natural elements such as plants, but consider adding elements of green to your modern office layout to take advantage of greens relaxing office color psychology.
Orange is a social color. Incorporating orange into your office enhances communication. This is an excellent color for learning new things and inspiring new ideas. Does your office need excellent teamwork to thrive? Consider incorporating orange in your palette. When creating a space to foster creativity, conversation and collaboration consider using orange. This collaborative seating series took inspiration from architecture and landscapes to create a graceful, inviting form that evokes a sense of beauty and peace without sacrificing warmth. Create a space for your team to engage and create.
This color may have the most positive benefits of all when considering office color psychology. Yellow is associated with intellect and logic and can improve analytical thinking. Also, it is associated with optimism, happiness, and enthusiasm. It inspires innovation and problem-solving. The brain actually releases more serotonin (the chemical behind happiness) when a person is surrounded by yellow. Incorporating yellow into modern office furniture design will have a positive effect on your team.
Bringing Color into Modern Office Furniture Design
Bringing color into your office doesn’t have to be an overwhelming or overarching commitment to just one color. Find a complementary office color palette that will fit your company brand and accomplish the office color phycology goals set for each segment of your office.
According to research, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing, and up to 90% of that assessment is based on color alone. Incorporate small accents of color into modern office furniture design to utilize office color psychology and make a lasting impression with your clients.
At StrongProject we can help bring color into your office with our modern office furniture design.